177AMG
New training center AMAG Academy, Lupfig
Design competition upon invitation
Client: AMAG Automobil- und Motoren AG, Zurich
Competition: 2014
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The new building for the AMAG sales academy and the technical training facility is divided into two respective volumes according to the program. As a matter of course, the automobile is featured at the center: via a ramp system, the simple, clearly zoned structure of the building offers spatially and atmospherically attractive options for presenting the latest models as well as functionally optimized, two-story, open-space workshop facilities for training company mechanics. A defining element at the exterior is the roadway encircling the entire perimeter, which serves circulation and divides the volumes vertically. Access to both buildings is enhanced by the interconnecting, finely articulated green space with a re-naturalized stream coursing through the property and voluminous clipped hedges.